The chain of command at Bic South Africa was well and truly asleep over the weekend as this mind-blowing ad was somehow given the OK...
That's right, celebrate 'Happy Women's Day' with an incredibly patronising post insinuating the female brain will never reach the dizzying CEO boardroom heights of its male counterpart.
There are no words.
Well actually there are, as much of Twitter demonstrated...
Needless to say the post was taken down and an apology swiftly issued...
Not that it helped much...
We're not sure what's worse, this advert or the pink Bic for Her range.