'China's Hottest Grandpa', Wang Deshun, Stars In Reebok Advert Aged 81

At 81 years old, Wang Deshun is living proof that you’re never too old to dig out your trainers and exercise.

The artist-turned-model, dubbed “China’s hottest grandpa”, stars in Reebok’s latest ad campaign as part of the brand’s ‘Be More Human’ initiative.

The project aims to “inspire people from all walks of life to strive to achieve their full potential through fitness” - a message Deshun is very much on board with.

Deshun only seriously got into fitness at the age of 70 and found fame after strutting his stuff during China Fashion Week in 2015.

VCG via Getty Images

Wang Deshun walks the runway during the Sheguang Hu show as part of Mercedes-Benz China Fashion Week in 2015.

Reebok asked Deshun to be a brand ambassador as he personifies the idea that “you’re never too old to pursue your goals”.

In the latest campaign video he appears alongside actors Yuan Shanshan and Wu Lei.

Deshun is seen running while dragging a tire and stretching against a wall, in a stance that would make most twenty-somethings wince.

Reebok

“Everyone has low points in their life, but you have to keep pushing forward,” Deshun says in the ad.

“When you emerge from your darkest moments, your life becomes hopeful again.

“For me, training provides meaning to my life. I will never stop searching to become more human. It’s my ultimate goal in life.”

We think we’ve just found our new fitness hero.

Six People Over 80 Giving Us Serious Fitness Goals

Sister Madonna Buder, 86(01 of06)

Sister Madonna Buder has earned the nickname ‘The Iron Nun’ having completed more than 40 Ironman races in the past 30 years.

She completed her first Ironman race - comprising of a 2.4-mile swim, 112-mile bike and 26.2-mile run - in 1985, aged 65.

At 75, she became the oldest woman to ever complete an Ironman triathlon and at 82, she set a world record as the oldest Ironman triathlon competitor.

She says faith, listening to her body and maintaining a positive attitude to her physical endurance have enabled her to succeed. (credit:Nike)

Diana Green, 82(02 of06)

Not only did Diana Green survive breast cancer, but on her 82nd birthday she ran the 2016 London Marathon to raise money for cancer research.

Speaking to HuffPost UK before the race she said: “The crowds are so wonderful, they really spur you on. I’m excited to be starting in the VIP section and spying some celebs!”

What a hero. (credit:Diana Green)

Robert Marchand, 105(03 of06)

French cyclist Robert Marchand, aged 105, recently set a world record on his bike covering 14.08 miles in one hour.

Afterwards he said he would've beaten his time if he hadn't missed a sign telling him he had 10 minutes left to cycle.

"Otherwise I would have gone faster, I would have posted a better time," he told Associated Press. "I'm not tired." (credit:Jacky Naegelen / Reuters)

Jean Dawson, 100(04 of06)

At 100 years old, Jean Dawson is still a picture of health thanks to over 30 years of dedication to yoga.

She has been bending and twisting her body almost every single week for the past three decades.

“I really enjoy doing yoga," she said. "It has really changed my life and has helped cure aches and pains.

"I use to have trouble from a slipped disc in my back but doing yoga really helped me cope with it.” (credit:Lorne Campbell / Guzelian)

Ella Mae Colbert, 100(05 of06)

In May 2016, Ella Mae Colbert set a new world record for the 100-meter dash, just one week after her 100th birthday.

Colbert has been running track since her school days and despite falling on her first attempt, she smashed the previous record for 100-year-old runners (which was 1 minute 17 seconds) and crossed the finish line in 46.791 seconds. (credit:YouTube / Go Upstate)

Charles Eugster, 97(06 of06)

Dr Charles Eugster is a bodybuilder and sprinter who has set numerous world records in his age group for races ranging from 60 meters to 400 meters.

The 97-year-old, who refers to retirement as "one of the worst things that you can do to yourself", said he got into fitness late on in life.

According to Today.com, he began serious weight training when he was 87 and didn't start running until he turned 95.

"By the time you get to 85 you may have lost about 50 percent of your muscle mass and power, so I think it's extremely important in your older age to do everything you can to build muscle," he added. (credit:Harry Engels via Getty Images)