Styleuk lifestyleuk stylediversity

H&M's Latest Fashion Campaign 'Close The Loop' Features A Brilliantly Diverse Array Of Models

H&M's Latest Campaign Proves Diversity Is Hot
Amy Packham
|

H&M has proudly acknowledged the diverse groups of people in the world in their latest fashion campaign.

'Close the Loop' features people of different shapes, genders, religions and from different backgrounds to prove anyone can be represented in the industry as a model.

Featuring plus-size models, a model with an amputation, transgender models and those with a bit of underarm hair, it's the most inclusive fashion campaign we've seen to date.

Locations from around the world are used in the campaign video as it is designed to have a global impact.

Open Image Modal

The Swedish brand released the video to promote its mission to get the world recycling to make fashion more sustainable.

The advert aims to prove there are "no rules" in fashion. So as well as featuring a diverse cast of models, they've also broken stereotypical fashion rules that seemed to be so engrained.

Wearing red and pink or socks and sandals? No problem. Showing your knicker line? And what.

Open Image Modal

We're not the only one's who have noticed, either. People have been tweeting positively about Close the Loop.

SEE ALSO:

Diverse People Recreate Iconic Fashion Ads And Gain More Than Just Beautiful Photos

#BlackModelsMatter: 'Statement' Bag Makes Important Point About Diversity At New York Fashion Week

Dashing and Diverse: 10 Ideas for Your Multicultural Bridal Partys Wardrobe
Picking the Perfect Bridal Party Wardrobe(01 of10)
Open Image Modal
Matching outfits can act as a "uniform" for an otherwise diverse and multicultural bridal party. Everyone will know exactly who the bridesmaids are in their identical lenghas or saris! Try light or muted colors for the bridesmaids who might not be comfortable in traditional South Asian clothing.Image by Cly Creation Photography via Shaadi Belles.
Picking the Perfect Bridal Party Wardrobe(02 of10)
Open Image Modal
Solid-colored saris are a great way to go traditional without going too ornate. If you want to coordinate with your bridal party without completely matching, take the main color of your outfit and turn it into an accent color on theirs. You'll be able to coordinate with your favorite girls but still stand out as the belle of the ball.Image by Binita Patel Photography via Shaadi Belles.
Picking the Perfect Bridal Party Wardrobe(03 of10)
Open Image Modal
Pick non-traditional colors for a fresh flair to an otherwise traditional outfit. We love contrasting traditional reds and maroons with cooler shades of blues and greens.Image by Asaad Images via Shaadi Belles.
Picking the Perfect Bridal Party Wardrobe(04 of10)
Open Image Modal
Picking the same outfit in different colors creates a gorgeous multicolored effect for your bridal party's wardrobe.Image by Regeti's Photography via Shaadi Belles.
Picking the Perfect Bridal Party Wardrobe(05 of10)
Open Image Modal
Try playing with different shades of the same color to create a bridal wardrobe party that is consistent with your own outfit, but still contrasts enough to set them apart. A hair accessory or flower adds a fun finishing touch to the traditional outfit. Image by Shandro Photo via Shaadi Belles.
Picking the Perfect Bridal Party Wardrobe(06 of10)
Open Image Modal
Picking two contrasting tones from the same color family creates a multidimensional effect in your bridal party's wardrobe that still looks consistent and put-together. This is an especially gorgeous look if your own outfit is neutral or gold-toned.Image by Bianca Photography via Shaadi Belles.
Picking the Perfect Bridal Party Wardrobe(07 of10)
Open Image Modal
If you're opting for more casual dresses for your bridal party, pick one color but let your bridesmaids choose a cut and fit of the dress. They'll appreciate the ability to choose a look that's most flattering for their body type!Image by Clark+Walker via Shaadi Belles.
Picking the Perfect Bridal Party Wardrobe(08 of10)
Open Image Modal
Brides wearing a white gown can pick a bright color for their bridal party's outfits. It's the easiest and most stunning way to add a pop of color to your celebration!Image by Global Photography via Shaadi Belles.
Picking the Perfect Bridal Party Wardrobe(09 of10)
Open Image Modal
If you're wearing a white gown and want to add a traditional flair to your ceremony, put your bridesmaids in saris - red saris don't have to be just for the bride!Image by Biyani Photography via Shaadi Belles.
Picking the Perfect Bridal Party Wardrobe(10 of10)
Open Image Modal
Colors aren't the only thing you can mix and match with your bridal party. A combination of saris and salwar suits is a great way to add some fun flair to your bridal party's look without sacrificing a color scheme you love, plus will allow your bridesmaids to pick an outfit they're msot comfortable in.Image by Ryan Jensen Photography via Shaadi Belles.
Suggest a correction
|
Submit a tip