Caroline Fiennes

Director of philanthropy advisory firm Giving Evidence

Caroline Fiennes is an author, advisor and analyst about charities and philanthropy. She advises donors through the company Giving Evidence, which provides ‘advice on giving, based on evidence’, and is the author of the acclaimed new book about giving It Ain’t What You Give, It’s The Way That You Give It (‘Great advice for any donor, said Dragons’ Den’s James Caan, for instance). Caroline’s been a charity Chief Executive, a volunteer, staffer, researcher and trustee. She has advised many donors about effective uses of their resources, including the Big Lottery Fund, BBC Children in Need, some of the Sainsbury Family Charitable Trusts, professional tennis players, the Guardian, the Private Equity Foundation, individuals, families, and government departments.

Caroline was for five years at New Philanthropy Capital, holds a Shackleton Foundation Leadership Award, and was made a London Leader by the Greater London Authority for her work on sustainability. She grew up in commercial strategy consulting and has a surprisingly useful degree in Physics and Philosophy.

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