Helen Coen

Digital communications manager, RSPCA Assured

RSPCA Assured is the RSPCA’s ethical food label dedicated to farm animal welfare. Our vision is for all farm animals to have a good life and be treated with compassion and respect. The RSPCA Assured label makes it easy to recognise products from animals that have had a better life, so you can feel good about your choice when shopping and eating out. If there’s an RSPCA Assured label on the packaging of the eggs, fish and meat that you buy, you know the farms - and everyone else involved in the animals’ lives - have been assessed and meet RSPCA animal welfare standards.