James Cronin

Lecturer and marketing commentator

James Cronin is a Lecturer with the Department of Marketing at Lancaster University Management School. His research interests are focussed primarily on consumer behaviour, people's relationships with the marketplace, and how people view and try to "consume" health.

Nutripocalypse: The Nutrition Labelling Overload

Adding more labels to grocery products, while representing an intuitive and reasonably cost-effective way to communicate nutrition information to consumers, is not without its fair share of weaknesses however.
11/05/2016 12:23 BST