St. John's Ambulance had already experienced the incredible multiplying effects of catching the Internet's eye with their controversial advert showing a father survive cancer only to choke to death in front of his young daughter with a tag line explaining that first aid could prevent 140,000 deaths a year...
As February draws to a close, most of our new years resolutions have stalled and it's clear that 'being the best version of yourself' isn't a big enough motivation. So how about changing the world?
25/02/2014 11:56 GMT
What happens there doesn't always stay there. Harsh words, drunk photos and controversial opinions might be the status quo in cyber space, but the real world is only a click away and your online shadow can easily follow you back home.
12/02/2014 13:10 GMT
It's easy to mock the Southbank Centre's Being A Man Festival that explores what it means to be a man in the twenty first century. Why mark out these three days, when they seem to be doing a pretty good job at dominating the other 362 of the year?
03/02/2014 13:58 GMT
I grew tired of always being against everything, traditional activism is a culture that exists in opposition to the world's wrongs. While positive thinking is constantly hailed as the optimum state of mind, here the aim was to draw attention to the negative. It was Twitter, normally happy to provide reasons to be disillusioned, that introduced me to an alternative - craftivism.
20/01/2014 13:04 GMT
As the wealth gap grows, schools remain one of the few shared factors of the next generation. I think schools should be institutions of education but also a place of opportunity and equality. Governments should ensure time outside is incorporated into education to guarantee no child is denied the access to nature that is so essential for their development.
24/12/2013 09:53 GMT