How can women’s sports become mainstream? While it’s never been a better time to be a female athlete, and participation in
Executive vice president, Europe and Middle East, Wasserman
Lenah Ueltzen-Gabell is an active member of the international sports and entertainment industry. She is executive vice president, Europe and Middle East, at Wasserman, and oversees the commercial, ‘off the pitch’ side of the agency’s business. She joined Wasserman in 2008 and since then, her team’s brand and property work has spanned 81 markets around the world across both sports and entertainment including key notable brand clients such as PepsiCo, Bacardi, RSM and American Express.
Within the commercial practice, Wasserman is most notably recognised for its boutique consulting practice as the go-to agency when global brands seek to understand the international market landscape and make educated sponsorship decisions to drive their brands whilst meeting key business objectives.
Ueltzen-Gabell was inducted into SportsBusiness Journal’s Forty Under 40. She comments on the business of sport on channels including the BBC, and is involved in the exclusive international Women in Sport alliance and the board of the National Society for the Prevention of Cruelty to Children (NSPCC).
Before entering the corporate world, Ueltzen-Gabell was an award-winning equestrian, victorious on the national stage at prestigious events such as the National Horseshow held at New York City’s Madison Square Garden.
She currently lives in London.
AI can efficiently search for knock-offs, quickly flagging any potential breaches of copyright and preventing the growth of a black market. It might not seem like <em>that</em> much of a big deal - more stuff on the cheap, eh? - but if measures aren't put in place, the market becomes saturated.
09/11/2017 14:58 GMT
The drip-feeding, the speculation and finally the reveal have all kept the developed world on its toes. The iPhone X's launch strategy got people talking, but what does the actual product mean - not just for Apple, but for tech as a whole?
14/09/2017 17:27 BST
As Stephen Hawking points out, that it's not AI that's dangerous, but the goals we're setting it. AI doesn't have a moral compass. It has a goal. If I programme it to take over the world, it'll try its damndest - it won't care about its carbon footprint or emotional collateral damage on the way.
06/07/2017 08:05 BST
The shift we're seeing today is different, but the same principles apply. No matter how socially conscious governments claim to be, business interests dominate, so business ought to give back.
19/05/2017 13:28 BST
A lot of this comes back to the filter bubble. By now, most of us are familiar with the damage it can cause. If you're perpetually fed with what you like, you lose contact with the real world. And the more you encounter the same opinions, the worse it gets.
23/02/2017 16:03 GMT
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