While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.
Joint CEO and co-founder of video production marketplace Genero
Prior to founding Genero, Mick was at Hewlett Packard for 10 years, including 4 years as their Interactive Marketing Manager. Responsible for managing online marketing for Australia / New Zealand, he helped pioneer HPâs adoption of various new technologies, approaches to online marketing and media channels including social media, search engine marketing and crowdsourcing. Prior, Mick worked in traditional marketing roles within start-up and established companies.
Video is everywhere. Read this on a packed train, and you can be sure that at least half of those on their mobile are watching some form of video content; after all, 13% of adults' social media time is spent watching video, equating to around 10 minutes every day.
14/02/2017 13:13 GMT
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