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Sarah McGiven

Freelance copywriter and digital creative

NYC-obsessed, London-based freelance copywriter, blogger, digital PR, Marketing & social media maven. Fashion lover, trainer collector, magazine hoarder and kitten owner with a chameleon-like approach to hair colour. I can also be found on my FightForYrWrite blog, Facebook page and Twitter talking about style trends from the street to the High Street and general 'stuff' that excites me. Bonus points if it's leopard print, neon or looks like it should have been on the cover of Smash Hits in the 80s or 90s. Follow me on instagram @sarahmcgiven

Social Media Support Leads To Cult US Beauty Brand's UK Debut

Although I love a good beauty product, I'm not usually willing to put myself out too much to get them. For instance, I adore the Marc Beauty makeup range yet would rather stock up on my trips to the States or online than bother myself with a trip to Harvey Nichols.
10/10/2017 11:52 BST

Can Beauty Products Recreate 'Just Kissed' Plump Lips?

Earlier this year it was revealed that lip reduction surgery was the next big trend in plastic surgery. But that was in Asia, and even the briefest of glances at Instagram will tell you that plump pouts are still most definitely in.
18/07/2017 16:09 BST

Father's Day Gift Guide For Uninspired Offspring

What do dads want for Father's Day? I conducted a spectacularly unscientific poll which found conclusively that they all agree they don't want anything. Except they do really, they just want you to figure it out for yourself. Prove how well you know them.
13/06/2017 17:37 BST

Mothers' Day Gift Ideas

Of course whatever they get will be fabulous, even if they get nothing at all but breakfast in bed. We all know it's about love, showing gratitude and building memories. But if you're planning on picking up a Mother's Day present, either for your partner or for your own mum, check out the selection and following slideshow below for some gift ideas...
15/03/2017 15:01 GMT

Next Level Product Personalisation: DNA-Matched Skincare

The anti-ageing industry is at peak demand and recent research by Trinity College Dublin has even shown that how you see yourself ageing can affect brain ageing. As a result, the beauty industry is getting to know you and tailor products to your skin's changing needs.
26/09/2016 12:31 BST

Skincare and Beauty Products for the Lazy/Smart

I hate Summer. Or hot weather whatever time of year it arrives. It's just so exhausting for a winter person like me. I find myself absolutely convinced from Tuesday each week that it's actually already Thursday and, by the time I get home, most evenings I want nothing more than to Netflix and chill - literally, in front of a very big fan...
05/08/2016 16:42 BST

Making Jeans Shopping Easy

Jean shopping is almost as heinous as bra shopping so buying online is a great way to reduce the stress of it all. Order a bunch of different sizes and styles to try on in the convenient comfort of your own home then send back what doesn't work (just check the returns policy first).
16/05/2016 16:55 BST

Weekend Shopping: Hip and Healthy

I'm a huge sucker for good design and packaging. Make it cute, make it slick - make it Instagrammable - and I'm there for it. Of course the actual product has to be good too or what's the point? Style over substance may work for fast fashion but it's not what you want from health food or drinks.
06/05/2016 17:06 BST

Spring Street-Sneaker Drops

As the choice in sneakers widens apace with their sudden all-round social acceptance, if you put in the legwork you can now find styles that fit every foot, fashion trend and budget. Here are a few new drops worth checking out...
09/03/2016 17:25 GMT

Last Minute Love Tokens: Late Gift Inspo for Valentine's Day

You will most likely plan to dash out when they're preoccupied with something else in order to lovingly surprise them with your thoughtful gift but by the time that moment comes it will be 20 minutes until the shops shut and you will be at least 30 minutes away from them anyway.
11/02/2016 11:25 GMT

UK Makeup Junkies Rejoice - Marc Jacobs Beauty Has Landed

This long-awaited launch has been one of the most hotly anticipated on British shores since it was introduced to the US market in August 2013. American beauty bloggers flooded the internet with tales of its superior quality and brilliant shades whilst UK customers sulked, desperately trying to find friends visiting the States who could bring pieces back for them.
05/02/2016 09:54 GMT

Barbie Fashionistas Bring Body Diversity and Mad Shoe Game

Now, thanks to Mattel's latest major makeover of the iconic best-selling doll - continuing 2015's expansion which added 23 new skin tones, a variety of hair colours and a flat foot so she could ditch those perma-heels - Barbie's enduring appeal just got a little closer to home for millions of kids worldwide.
03/02/2016 10:22 GMT

Weekend Shopping: Fitness Fashion

Everyone may be preoccupied with Christmas shopping right now but the New Year is looming large. Which, in sartorial terms means two things: party dresses and workout gear. Get a head start on your New Year's resolutions and stick some pieces from these fashion forward fitness collections on your Christmas list, or snap some up for your favourite gym bunny.
04/12/2015 17:41 GMT

Hot Accessories That Also Work for Halloween

Everyone knows that accessories can transform an outfit, so why not apply the same logic when it comes to Halloween? It plays well for those who aren't into going all out but want to join in a bit on the dressing up front, but it doesn't even mean you can't go in character either. Some celebrities' accessories are their calling card, you just have to put a bit of thought into your outfit.
29/10/2015 18:31 GMT

Doll Parts: Designer Barbie Style for Grown-Ups

Admittedly you won't catch me playing with my (amazing) Crystal Barbie any more, but I'm definitely still partial to a Barbie tee or accessory. They make me smile and are a reminder not to take life so seriously. Plus, Barbie is always getting a super cool makeover courtesy of some chic brand or other, so there's that too.
30/08/2015 20:35 BST

Nicopanda: More Fashion Forward Than the Average Bear

Designed by Nicola Formichetti, the former artistic director of Mugler and Diesel is perhaps more widely known for creating some of Lady Gaga's most memorable looks and videos, including <em>Bad Romance</em>, as well as directing the stunning Gaga's Workshop Barney's windows for her New York charity project in 2011.
02/08/2015 23:44 BST

A Few Fancy Father's Day Gift Ideas

My brothers and I are going in for my dad's gifts and this year I've decided not add on any freestyle element after a number of recent, let's just say 'Pinterest fails' in the DIY gift-giving department.
17/06/2015 17:19 BST

Weekend Shopping: Covent Garden's Discounted Delights

The range of stores in this super cute area is crazy - everything from the poshest naughty knickers at Coco de Mer, to fun accessories at my beloved Tatty Devine, and a whole world of arty potential that I could spend literally days exploring at the London Graphics Centre.
08/05/2015 10:04 BST