Contributor

Theo Theodorou

General Manager for GroundTruth EMEA, the location intelligence specialists

As MD of EMEA for GroundTruth, the location intelligence specialists, Theo Theodorou is tasked with bringing together buyers and sellers with ad targeting solutions focused on driving in-store traffic and sales within the region.

Prior to GroundTruth, Theo served as the Senior VP, EMEA at Videology where he worked with advertisers and publishers building cross device opportunities in online video. He also spent a number of years at Apple as Head of Sales and Strategy for iAd in EMEA. He previously fulfilled a similar role at Microsoft as EMEA Head of Sales for Mobile Advertising implementing the launch of MSN Mobile’s ad product in multiple markets. He joined Microsoft as part of the ScreenTonic acquisition, where he drove the first mobile advertising banner formats on Orange’s mobile platform.

Theo has a detailed understanding of the challenges facing both advertisers and publishers in the new multi-screen digital world. He is also a Mobile Marketing Association and IAB board member.

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