Rainbow Filters That Aren't Actually A Filter Are The New Instagram Craze Of 2017

Chase the 🌈

People are literally chasing rainbow light in the pursuit of pretty, perfect Instagram snaps.

Social media loves to give us a new trend to play with - from unicorn-inspired- everything to flower crown filters - and now, rainbow light filters are taking over Instagram.

The catch? The filter doesn’t actually exist on the app. Users are playing with technicolour to achieve a rainbow light reflected on their faces that’s oh, so pretty.

Do you believe in rainbow zebras? 🌈

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What sparks you today ? 💋 on @carlijnjacobs 🌈

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Eternal sunshine @martathemartian

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Fashion blogger Chiara Ferragni, managed to capture this dreamy snap:

When your morning is magic 🌈 #ItalianDays #MagicBaby✨

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If trying to the find the right light is proving to be too difficult, the PicsArt app has a new filter called ‘Rainbow Dreams’ that can be easily applied to your snaps.

But we know what we’ll be doing the next time the sun’s out.