Abercrombie & Fitch

A Stonewall spokesperson told HuffPost UK: “Prides were started by and for lesbian, gay, bi and trans people. They are a
Actor and former Abercrombie model, John Mason, praised the move. Particularly as so many of the retailer's customers were
Abercrombie & Fitch may want their clothes to only be worn by cool people, but it seems even they may not be buying the brand
A university has been forced to defend its decision to invite controversial clothes label Abercrombie & Fitch to its careers
Abercrombie & Fitch has never made me feel good. I've always left the store feeling a) robbed of money b) cold (the fabric is thin), fat (it's hard not to), and also angry in general that I'd succumbed to the societal pressures of attempting to prove I am living a certain lifestyle.
This latest development hasn't made him any friends, but is this really a 'Big, Fat, Marketing mistake' (Fox News), or brand management in action?
Abercrombie and Fitch have been catapulted into the social media recently with Robin Lewis' revelations that the CEO of the company, Mike Jefferies, doesn't want larger people buying his products.
Historically, the term luxury has always been a standard of quality, a mark of authenticity and shielded by a veil of exclusivity. But now the term is increasingly being owned by high street brands looking to squeeze a few more pennies via some nice packaging, leading to this dearth of 'luxury' options.
I'd like to believe that I am guided by the premise that fashion is essentially about wearing what makes you feel comfortable and confident.