Customers can decide whether to opt for a high-impact, shared experience; totally immersive, compelling alternative; or both. Such deployments can be used as both marketing and sales tools at any stage of the customer journey.
It's a natural state of affairs; all technology adoption is on a bell-curve: you have early adopters 'ahead of the curve' and late adopters who wait until it becomes almost essential. Let's take a look at some of the industries who very much on the late adoption side of the curve for social media.
Whilst Volvo envisions us all owning our own car, just like we do now, Google and other companies envision using driverless vehicles as a form of public transport, using Uber-like technology to hail a vehicle directly to our location.
Thanks to the information being shared by these cars, traffic management systems have dealt with congestion black spots before they can affect you, so your journey is smooth and fast.
Whether consumers know it or not, almost every online service, laptop, mobile and app is now collecting data about them and how they consume digital services.
Increasing innovation is one of the cornerstones of the European Union's plan to reindustrialise Europe and ensure a solid recovery from the economic crisis. It is a laudable aim. Economies with strong manufacturing industries were more resilient to the impact of the economic crisis.
It has been a busy year for hydrogen Fuel Cell Electric Vehicles (FCEVs) with significant progress being made both in the UK and globally.
Ferrari sports cars are enjoying their largest sales in Britain out of the entire European market, according to their latest
Britain is an innovative, creative nation with world leading industries in engineering manufacturing and services. Our entrepreneurs continue to develop new products that take on the world. Manufacturing's share of national output may have fallen but we remain a major and successful manufacturing nation.
When you think of car manufacturing you might imagine the industrial factory production lines, the noise, metal conveyer