Psychologists and marketing experts reveal why people are obsessed with getting the newest water bottle.
Companies respond to consumer behaviour and we need to show them there is a reason to change
“After moving down to London, I spent the first three months in an very edgy state and my spending was out of control. When feeling particularly panicked about work one day, I spent £160 of my overdraft on this hideous tan leather jacket with leopard print and bright pink lining from one of the weird leather shops in Camden.”