fairtrade

Use your shopping trolley choices to do good.
It's been 10 years of developing sustainable supply chains, building relationships with incredible artisans around the world, opening a studio and boutique showroom in Bloomsbury, dressing celebrities, hundreds of patterns, hour upon hour of stitching, cutting, ironing, marketing, photo shoots, selling, networking, bookkeeping, signing contracts, advising, teaching, training, putting on shows...
Finding gold on your land may be seen as a blessing from God but the reality couldn't be any different for small-scale miners in East Africa. With the arrival of the first African Fairtrade-certified gold comes our big chance to make a difference as designers, consumers and human beings.
Confused between Fairtade, Fair for Life, organic, ethical? Want to know what you're really putting in your basket in the supermarket? Let's demystify some of the thinking behind the labels shall we?
The time has finally come: ethical consumerism is going mainstream! It's exciting to have seen the ethical mindset become a more widely-recognised and accepted concept, and in ways that are natural and low-effort too.
Total ethical spending in the UK is now worth £54billion (2016) and represents around 7% of all UK consumer spending, which is more than we spend on cigarettes and alcohol, combined. The value of overall ethical sales grew by 8 %to £38billion in 2015, during a period when inflation barely rose above 0.5 %, according to the new Ethical Consumer Markets report.
I am very open to sharing information and knowledge with other ethical and sustainable fashion designers and bloggers to strengthen the message of high standards of environmental awareness and eco-consciousness in our industry. Together we are stronger!
People like me often talk (bang on and on) about ethical clothes and the benefits for those people creating them and for our planet too. That's all very well but, let's face it, however selfless we are feeling, most of us want to know what's in it for us. Well here are five good reasons why it is better to buy ethical clothes, and not an altruistic one among them!
It's hard not to feel discouraged when you're faced with disparity. You can make a difference by supporting fashion brands that are empowering women throughout their supply chain.
Photo credit: Harjit Sohotey-Khan I meet the artisans that design and craft our necklaces. These lovely women from Nagaland