mixed reality

New Beginnings As a new year starts, people look both backwards with judgement and forward with hope. Empowered by the turning
Retail is undoubtedly undergoing a technology revolution, the speed of which is constantly increasing. Brands, which are only just realising the need for mobile shopping platforms, are now trying to bring on new technology to enhance their customers' experience.
In many ways the planning system has done a good job: trying to balance competing demands for scarce resources and mediating between economic forces and the views of local communities. And, over the years, it has proved remarkably resilient.
When considering potential consumers and the emerging market of retail technology, it is unlikely that baby boomers and older generations are the first groups that come to mind.
E-commerce has forever altered customer expectations, but now it's bricks and mortars changing the way we engage with brands. From engineered serendipity to personalised environments, new technologies are giving retailers the opportunity to deliver exciting, unique, and sharable experiences you can't get online or in an app.
It took me 20 hours to travel to Texas for SXSW, including having to check-in twice even though I hadn't left the airport. When I arrived, Sony teleported me to Machu Picchu in seconds. I stood in a box, jumped and landed in Peru. And not one aggressive customs officer in sight.
As mobile shopping continues to become the norm for many consumers - £1.5bn was spent via mobile shopping in the past 12 months - retailers and brands need the tools in place to take full advantage of the changing landscape.
These are some of the words I frantically tapped into my iPhone notes during Fyodor Golan's stunning London Fashion Week presentation: 'tender, ferocious, glitchy, primal, diverse'. The words hit me in digital waves
You touch the screen of your device to feel the fabric. You turn your head to access your real closet to see if that belt you bought last month matches the jacket. It does, and you like it, so you buy it instantly, no cash, no cards, and a couple hours later a drone delivers it to your doorstep.