older age

I’ve already made a pact with one of my best friends that we will eventually become housemates if our other halves predecease us
"I am lonely. I have been lonely for months. Or is it years? I think it could be years. Sometimes, I go weeks without speaking
It's not hard to see how these ideas are spread and reinforced: travel no further than your local newsagent to see a long line of birthday cards jokingly but unrelentingly portray ageing as negative. Nearby a row of papers and magazines fixate on youth youthful beauty, pursuits and interests.
What we need is fewer rules so staff have more freedom to create the environment and experience that meets the needs of their customer. It's simple really. Give staff space to do their job, provide the training and support to help them master their role, and empower them to make the decisions on the day.