reputation management

The retailer has made a couple of faux pas over the past couple of years, but their last one broke the camel’s back.
Source: Flickr The decision taken by Transport for London (TfL) not to renew ride-hailing giant Uber's operating licence
I'm taking a break for Easter and in doing so finding more time to read reviews and other lighter bits of news. Whilst cracking open the Campari I took a sharp intake of breath to observe the PR disaster for a famous hotel that is restaurant critic Jay Rayner's latest review for the Observer.
A vintage week, then, for connoisseurs of the public apology. The head of a major airline regrets the violent ejection of
Despite the incredible work I have witnessed when visiting the field responding to emergency situations and visiting long term development projects, I always feel a sense of powerlessness and helplessness. Even if I can't singlehandedly stop poverty, cure illnesses and build homes, but the least I can do is be the voice of those who can't speak for themselves.
Of course it's a challenging job for a politician to completely rebuild their reputation as stories can materialise from their years in office at any point. But once Cameron establishes the right path for him, he will no doubt start to repair relationships and strengthen public opinion.
It has been proven through a number of cases, that a crisis is better addressed by a company on the collective level rather than the individual, in the case that a specific individual doesn't have to be held responsible.
I see gossip as marketing - direct and indirect. In other words, what others say about me and I say about myself. Ideally the two would concur.
The media in general and online editors in particular are not necessarily the bad guys here, far from it, they mostly just stick to their journalistic ethos... A possible solution could be that, after a set number of years, the article would either de-index itself or anonymise the individuals it cites. Some kind of "digital rehabilitation act" if you will, or a self-triggered right to be forgotten.