Social Business

In Johannesburg, Unilever's CEO Paul Polman summed up our predicament neatly to a room of 1,250 young leaders from across the globe: "Never before has a generation faced such devastating problems," but crucially in the same breath "never before has the same generation had the tools to fix them."
Figures show that one in three young people who offend have an unmet mental health need at the time of offence. If someone is wielding a knife, it's highly unlikely that anyone will ask if they are depressed. This could be exactly what they are feeling, however, it's just that it's presented in an atypical way.
I sincerely hope the B-Team lets the Millennial Generation lead them and that it doesn't turn into procession of corporate compunction by born again incumbent leaders. The world doesn't need apologies; it needs a new perspective that defines success. It needs a 'Boom'.
The population has been empowered. Our thoughts and ideas are no longer restricted to telling a few friends and colleagues. Many of us have a voice and want to use it. Moreover, there is now a whole generation entering the workforce who have grown up always having a voice.
We've always had one form of technology in our life, from fishing in 3,000 years ago to satellite technology today. This
Social Media has been around forever, just in many different formats. Since biblical times we have seen examples of the "power to connect and engage" with each other, in the same way this is displayed through social media.
On the day where business leaders are gathering at the Confederation of British Industry for its annual conference, Ernst
Social Media is about people, about your audience; Social Media is not about buzz words. Action speaks louder in Social Media. So it is not about your number of followers on Twitter or number of Likes on your Facebook page; it is about showing your brand's human side and let your customers know that you care about them.
They say business is changing. We tweet, build online communities and 'like' things on Facebook. The CEO even has a blog, albeit ghost written by some comms guy on the bottom floor.
As you may or may not know, we are currently at the 'end of the beginning' of the Third Industrial Revolution (as some call it). Otherwise known as the Digital Revolution. I don't know about you, but at my age, I am kind of surprised to find myself part of a revolution! Flattered perhaps. And there's nothing like a revolution to get that old body out of bed on a Monday morning.