President Obama has been accused of "shaming" an entire nation – by turning up to a televised press conference wearing a light-tan suit.
The content of Obama’s Thursday address, which included the invasion of Ukraine and the threat of ISIS, was lost on those in the briefing, with audible gasps heard as the 44th president entered the room.
Rumours abound that the breezy garb once belonged to Spiro Agnew, but these remain unconfirmed.
As the horror of the President’s wardrobe set in, thousands of Americans took to Twitter to share in the collective grief of being led by a man in beige two-piece suit.
The story continues below the tan suit gallery
So far there has been no reaction to Obama's late-summer wear from the Kremlin or the British Foreign Office, nor is the choice of tan likely to impact the forthcoming Nato summit in Britain.
Domestically, however, the president's clothing could embolden those calling for his impeachment.
Shame on President #Obama and his light-tan suit— Gabriele Rosana (@GabRosana) August 28, 2014
Who gave President Obama that old church suit from my dad's closet?— Wesley Lowery (@WesleyLowery) August 28, 2014
Don’t think that suit was the right strategy.— Igor Bobic (@igorbobic) August 28, 2014
I'm sorry but you can't declare war in a suit like that.— Damian Paletta (@damianpaletta) August 28, 2014
With that suit on, Obama might as well be declaring war on Russia and nobody would even notice...— Alice Speri (@alicesperi) August 28, 2014
Obama vows to defeat whoever made him wear this suit. pic.twitter.com/zoqj7OVFRe— Josh Barro (@jbarro) August 28, 2014
RT @hunterw: This suit is the boldest thing Obama's done in months.— Amanda Terkel (@aterkel) August 28, 2014
Apparently I was so focused on Obama's remarks on war and peace that I utterly missed the Twitter explosion over his tan suit. My bad— HowardKurtz (@HowardKurtz) August 28, 2014
I'm normally a fan of Obama but that was a very weak Obama speech and press conference. Only strong suit was his suit.— Nicholas Kristof (@NickKristof) August 28, 2014
OK, forget Obama's comments. I've just seen his suit...— Dan Hodges (@DPJHodges) August 28, 2014
Over 1,000 tweets about Obama's suit, passes House lawsuit against White House for most "Obama suit" tweets in a day pic.twitter.com/GjBPnwJtsG— Kia Makarechi (@Kia_Mak) August 28, 2014