The word 'mumpreneur' was added to the sixth edition of the Oxford English Dictionary in 2011 - a tribute to the growing numbers of women in the UK who regularly don two hats, one as a business-owner and the other as a mum, usually with young families. According to research released last year, the UK is home to more than 300,000 mumpreneurs who contribute as much as £7.4 billion a year to the economy.
I just don't think Amazon can live up to its own expectations when it comes to the bricks and mortar store. Amazon has perfected the art of ecommerce, taking away the risk of buying stuff online, and making it seamless, accessible, and low priced. While it does ecommerce exceptionally well, retail experience it does not.