But crowdfunding is fairly standard now, and people are getting the hang of it. Many books, films, music albums and so on have been very successfully made this way. It's a long road, but it's A ROAD, and I am on it, and moving forwards.
NOT easy being a travel writer, for ever stuck with trying to breathe life into these fantastical places, and only words, words, words with which to describe them. To do a decent job, you really need pictures.
The ideal press release will contain not only all the relevant information about your book but also a tantalising hook to snag the attention of any journalist reading it. It should be as concise as possible and no longer than an A4 piece of paper (around 500- 700 words).
Roy Keane was a great footballer. The absolute perfect blend of being fearless and feared. This week, extracts of his latest autobiography, The Second Half, have been released through the Great British Press. My suspicions are all but confirmed: he is an appalling human being .
Twitter, like blogging, is essential to any book marketing campaign these days. It helps you connect with your peers, share important information and it gives you a voice and a profile out there in the busy world of book publishing. Like many writers - especially those from traditional publishing - I was a complete Twitter-phobe.