By focusing on the scientific facts, the initiative misses an essential point - that information is only one factor - and generally a weak one - in influencing thoughts and convictions. It is the accompanying rhetoric - the skillful exploitation of language - that shapes the messages received and drives audience reaction.
People in the UK are starting to take an awful lot more interest in where their goods come from, demanding that we know as much as possible about the provenance of our food, and making our choices accordingly. Most now know that eating free-range eggs and chicken at least shows you care that animals aren't tortured so we can eat.
It is unusual nowadays to see such an inaccurate and out-of-date article about organic farming and food. In 'Organic Farming: Myths and Truths' Pixie...
In my new 90 minute film for BBC Four Oak Tree: Nature's Greatest Survivor I take a look at the oak beyond its obvious beauty, longevity and unmistakable presence and discover how it plays a much greater, indispensable role in our society.
The state of the world's oceans was been laid bare in a WWF report released this month. Populations of marine mammals, birds, fish and reptiles have d...
Yesterday Shell announced it was quitting its Arctic drilling programme. Let me just repeat that in case you, like me, couldn't quite fathom this wonderful piece of news: Shell is quitting its hunt for dirty oil in the Arctic. The thing is about these oil companies is they try and make us believe they rule the world, that their tomorrow is the only tomorrow. But today shows that the future can be rewritten. Shell execs might not publicly admit that our movement stopped them - but reading between the lines we can all see public outrage on Arctic drilling was a huge concern for them.
We've kicked Shell out of the Arctic, and for now, this battle is won. Now this bear, and this movement, is starting out on a new journey: she's going to Paris, where the nations of the world will soon gather to negotiate a deal on climate change.
Transport is vital: it's no good producing food and then just leaving it in a cold store; it needs to move quickly and efficiently from producer to consumer, and that requires a large fleet of refrigerated vehicles.
Like many Scots, I love to holiday in the United States. it's a big country and there's a lot to see. I have a precious 15 year old Baedeker guidebook, the pages falling out with overuse. In the flyleaf of the book is a tiny map of the entire country with around a dozen sites picked out.
'Export Credit Guarantees' have to be the most boring opening three words of any Huffington Post article. But so often the important stuff is buri...
Often, people don't realise that organic is free range by nature, and farmers provide their animals with the highest quality of life possible and support our environment by providing natural habitats for wildlife. So the decisions you make when it comes to food are a simple but really powerful form of direct action and small changes really can make a big difference!
To reduce your carbon footprint, think about the foods you eat: Stick to seasonal fruit and vegetables - they will need less watering and artificial heat to grow - and focus on local produce that doesn't require much air travel and cut down on products such as meat that require a lot of water and release a large amount of greenhouse gases in the production process.
When we think of the ethical footprint of fashion, labour exploitation and poor working conditions typically come to mind. This human cost of water from fashion is as urgent an ethical, as well as environmental dilemma.
Yet, most likely, the clothes you're wearing come from a sweatshop. While a few brands like Patagonia have truly committed to ethical sourcing, today's apparel supply chains are largely no better than they were in the 90's, when sweatshop exposés triggered a wave of outrage among consumers.
Our current political leaders, whether we support them on other matters or not, must not abdicate themselves from showing the leadership the world so desperately needs.
I found a green lifestyle that would make my family life better, happier and healthier, not worthy, guilt-filled and exhausted. This meant changing things that would benefit us and letting fun and family activity be the guide.