We want our foster children to grow up to become doctors or teachers, engineers or scientists, to have the same opportunities and aspirations as our own daughters, and how wonderful that would be.
Frequent flyer programmes have been around for many years, and now gaining children's loyalty is beginning to gather more momentum, with some airlines promoting this service amongst many other child friendly initiatives.
This is a good message that we all try to teach our children, and we try to reinforce it as we bring them up: from the beginning we teach the difference between right and wrong with praise and reprimand, reward and punishment. But what happens when they grow up and see that others around them sometimes do the wrong thing and get away with it?
The government is committed to make work pay and deliver a fairer welfare system. It also has a duty to reduce child poverty enshrined in the Child Poverty Act. Acting on childcare for those who need it most - and acting now - will go some way to realising these promises.
A child's right to play is so important it is included in The United Nations Convention on the Rights of the Child and this week as part of Deafblind Awareness Week, we want to focus on access to equal play opportunities for families that we support.
Sometimes I want the best for you so much I forget about the present time. I think about the future and forget that you are standing there, right in front of me, wanting me to play and laugh and chat and watch you dance.
My husband and I decided since having our third baby that the spare bedroom was simply worth its weight in gold; which basically meant our two other daughters were going to need to bunk up...
Smartphones are pretty darn good at uniting people. However, how do they fare under the pressure of having to unite larger groups of people when conflicting time zones and work schedules act as obstacles to meaningful or sustained conversation?
I've been home with my daughter since she was six months old, but despite having a stay-at-home dad for most of her life, she still defaults to the assumption that the adult looking after their children must be the mother.
My brothers and I are going in for my dad's gifts and this year I've decided not add on any freestyle element after a number of recent, let's just say 'Pinterest fails' in the DIY gift-giving department.
Even a generation ago fathers were relatively absent from the home. Women of my mother's generation look at me wistfully when my husband sits down at the table and invents a game to encourage our three year old to finish her fish fingers, or tells me he's taking our five year old swimming.
If mum can earn more, it makes sense for her to go out to work. And if dad wants to stay home and bring up the children, then that's a big move forward for both men and women. While some social commentators are uncomfortable with this, it's simply equality in action.
While some men are taking more responsibility for care giving, women all over the world still spend between one and three more hours a day on housework than men and two to 10 times as much time on caring for a child or older person.
If there was ever a time to enjoy life without pressure, it's surely now. Yet the pushiness starts early these days. I see it in at the nursery gates, at swimming clubs, in the frickin' queue for Tesco ('spell humus Tilly' was an actual conversation I heard the other day!)
7.40am Ask both children what they would like for breakfast. Repeat every minute until they answer or make a choice for them - obviously I will make the wrong choice, even if I select the same breakfast they have insisted on having for the last 100 days.
Your offspring is not only bouncing off the walls but doing flipping triple somersaults as a results of consuming three times their body weight in sugar. You actually google the symptoms of a sugar induced coma. Just in case.