The overarching theme of this blog is to show that better use of the skills and creativity of the UK advertising and communications sector would benefit society as a whole as well as business... But even I admit that, with all the creativity in the world, none of us could stop the floods which have dominated our media landscape.
Not only have we - come on, admit it - enjoyed The Great F1 Shake-Up after Red Bull's disastrous test at Jerez, but events elsewhere have got petrol heads champing at the bit for the season to really get going - and it's still only February. If all falls into place, we could potentially be in for one of those classic years.
When McLaren announced the signing of Eric Boullier as the new Racing Director, some astute Formula 1 fans asked, "what the heck is a Racing Director? Is that a new Ron Dennis phrase for team principal?"
It seems that Brawn is relishing the chance to take advantage of some leisure time after several decades of toil, tumult and success in Formula 1. Having won two titles while at Benetton, Brawn followed 7-time world champion Michael Schumacher to Ferrari secure another five titles with the Italian carmaker.
The 2014 notion of double points seems to be another construct intended to tie one hand behind Red Bull's back. Should the season be close, double points could be a non-issue but should Red Bull have a decent lead, the final race could marginalize everything they'd accomplished in the season.
It's a strange world. According to Michael Schumacher's press chief and manager, Sabine Kehm, a journalist disguised as a priest attempted to enter Schumacher's room. The culprit, nor the media outlet associated, have been named.
If you've been watching Formula 1 for a few years then you'll know that Richard Branson, boss of Virgin and one of the UK's richest men, has been around the series but only dipped his toe in the lukewarm waters of the world's most advanced for of motorsport...
Rumors have suggested Williams F1, Ferrari and Red Bull as possible landing pads for Brawn but in the end, it depends on the circumstances as brawn doesn't like to play second fiddle to anyone- a main reason for leaving Mercedes.
After eight seasons, the FIA Formula One World Championship will say goodbye to the 2.4 litre V8 engine formula at the Brazilian Grand Prix this weekend. It's not only the end of the 2013 season but the end of the V8 engine era.
Time is of the essence in a sport that is measured in the one thousandth of a second and to change all four wheels in under two seconds is a terrific feat by anyone's measure. Teams practice pitstops regularly and in Austin you could catch some of those practice sessions during the pit walk on Thursday.
So it seems that if Lopez signs the deal, Quantum will own 35% of the team with options for a complete buyout in the future. It also could signify that Nico Hulkenberg may have a reason to get excited about 2014 as the German has been linked to the team should the Quantum deal go through.
One could be forgiven for approaching Rush sceptically as, on the face of it, it seems like one for the purists. The film details the events that took place in the build up to, and during, the 1976 Formula One World Championship, which was centered on the fierce rivalry between James Hunt (Chris Hemsworth) and Niki Lauda (Daniel Brühl)...
The rumors of illegal traction control, torque vectoring and other crafty KERS/transmission linking still move like a fog through the pit lane of Formula 1 this week in Japan. As the series gets set for the Japanese Grand Prix at Suzuka, Red Bull is still discounting accusations that they have created a traction control, of sorts, using KERS and the suspension of their car which is not controlled via the FIA regulated ECU...
These days, television programmes come round and round like race cars on a track. Gone are the days when, if you missed them, you missed them. And you can pause and rewind programmes too which means, if anyone says anything sensible, you can think about and transcribe what has been said.
If you've ever created a personal budget, you know that cutting costs can be difficult. If your local town, city or state government were to swoop in and create the budget for you and then monitor your spending levels, that would even be more difficult. That is basically what the FIA are suggesting in the latest comments from Jean Todt.
Twice in the last week, I have watched Rush the new film about Niki Lauda and James Hunt. James was the first 'celebrity' I ever met. As a schoolboy in the 1970s, not only did I meet him - but he drove me in his car!