For almost ten years now, skinny jeans have had a sartorial strangle hold on our wardrobes. Despite the fashion press declaring the style 'dead' on a regular basis, we continue to favour the skinny over all other styles. But given the fickle nature of fashion, why has this particular jean stood the test of time? What's the secret to its staying power?
If you look after your jeans, they should be a great investment purchase and last for years. If you wash them as per the care instructions the shape should bounce back each time. If they do start to rip and distress through wear and tear, remember you can always have them patched as a simple denim alteration.
Once upon a time I flatted in London with two economists. One of them, Miguel, was from Madrid and he had learned most of his English while studying at London Business School. Thus he would talk about his "portfolio of shirts." I teased him at the time (very kindly) but I later realised how wise was his view of the world and how it could er, justify one's shopping habits.
I loathe jeans shopping. Hatehatehate it. If they fit on the waist they don't fit round my thighs, if they fit round the waist and the thighs, chances are they look like mega flares from the knee down and being a short-arsed 5'2" I have to turn everything up anyway so I have no business with unnecessary material.
had the good fortune to speak briefly with Ilse Van Alsenoy - Women's Merchandising & Design Director, Anit Van Eynde - Senior Director for Marketing and Marie-Helene Azar, Senior Manager of Media Relations about Levi's' heritage, it's vintage collection and Levi's and women! Here is what they had to say: