It is, first and foremost, an adorable and well-made 90 seconds about a young boy waiting for Christmas, and more importantly why he's so impatient for this Christmas to come. It's the kind of adorable where you don't pronounce the "r". On dastardly capitalism's recent charge list, this ad is pretty low down.
John Lewis caught ours (and the whole of Twitter's) attention with their new Christmas video and reworking of The Smiths class, Please, Please, Let Me...
John Lewis has done it again. If there were ever a sign that the Christmas fever is on the way, the latest festive advert by John Lewis would be ...