Increasing employee ownership and engagement is clearly a good social policy, but what excites hardnosed business brains is its irrefutable impact on a company's bottom line. Employee owned businesses are known to provide higher levels of customer satisfaction, better quality services, lower staff turnover, better levels of innovation, and they are more resilient.
When John Lewis decided to take on 'hobo chic' and star a bearded man for their new menswear range, it was perhaps the most on trend action the old British traditionalist giant has taken. Whether it is an Autolycus style or chin curtain, facial hair is rearing its bristly head up and down the country.
Advertisers know that selling fantasy works and if Christmas is nothing else, it's most definitely a fantasy (I'm thinking the fat, bearded man who lives in the North Pole and has flying reindeer rather than the Jesus stuff here). But in selling the fantasy, advertisers perpetuate some truly awful stereotypes.