With the decline of the 'dad bod' and a recent increase in male grooming - more guys than ever are taking care of their appearance and trying to achieve the 'perfect' body. "Manscaping" is becoming a part of the daily routine; men are turning to waxing studios, threading their eyebrows, slapping on the fake tan and hitting the gym hard.
For the last couple of years, I've collaborated on a number of photography projects with artists, barbers, men's clothing brands etc, so my main focus has been capturing men on camera. As a lover of history, my inspiration for the majority of the shoots I've done comes from the great men of art and early colour photography.
The landscape for today's man is one apparently in a shift from 'metrosexual' to 'spornosexual' while at the same time being a feminist and managing the anxieties and stresses that modern life brings. Or as one of our readers succinctly put it: "A balancing act that very few achieve." So here' a (firmly tongue-in-cheek) look at where HuffPost Men stands in the market of men's mags.
What makes us buy what we do? The product itself, or the strength of the brand that it comes from? The answer of course is the influence of both. It is in our nature that we warm to a brand that tells a story and we can relate to. We also do this if it appeals either in an aspirational way, or to the benefit of our lifestyle.