Sit down with your team and agree the challenge and then empower them by asking for their ideas on how to achieve it. Often it is better to let them try their best ideas rather than imposing your own. Set the great goal and let the team figure out how to reach it.
The problem was one of editorial judgement for the newspaper and a distinct lack of it by Facebook. That photo isn't merely an image, it's a historical document. It's an image that is already in the public domain and of great historical significance as a primary source in war reporting.
He's a British Astronaut making history. If he can't occupy the Twitterati on more than one occasion, no one can. What makes Peake special however, is not his ability to take centre stage on social media. It's his ability to shape an entity much more precious and long lasting - the future generation.
On the heels of the Paris Climate talks, was a very important conversation held at The Rubin Museum in New York City. I was one of the lucky few who was there.
Things don't always have to go in the bin after one use, or even after you think you're done with it. Be creative, and give things a second life. Donate used clothes, mobile phones and chargers to your local charity...