The take home message of any breastfeeding promo shouldn't seek to make mothers feel there is only one route. Simply put by Geraldine Miskin, author of Breastfeeding Made Easy, you have to bare in mind "it isn't always easy but all mums can do is their best, so they shouldn't be hard on themselves".
Someone has just handed you one of your internal organs and helpfully informed you that it is now your sole responsibility to keep this organ alive and breathing. Yes, you. You who have just recovered from major surgery/had twenty nine stitches in a delicate part of your anatomy. Good luck with that!
As an antenatal educator, I am often advised of the many ways in which I failed to prepare people for what it's really like to have a baby, and find yourself relentlessly on call to a tyrannical but adored bundle of cute, who speaks no language that you know, and for whose health and well-being you are entirely responsible.
Having a newborn is hard. It makes you crazy. They leave your body, and take your mind on the way out. Small they may be, but don't mistake the power of a newborn baby. With a Jedi-like skill, they can pull you in to their stare, like an X-wing to the Death Star, with a gravitational force you cannot ignore.