Last week, I was lucky enough to be chaperoned by the Institute of Practitioners in Advertising (IPA) and the UK Trade & Investment (UKTI), around a variety of emerging tech companies in Silicon Valley. The IPA/UKTI interactive mission has been a real smorgasbord of tech inspirations and here are my views on the trends that will be coming to European shores shortly.
Still not sure how to navigate certain social media sites? From Facebook 'likes' to Tinder 'swipes', allow us to explain... (Created for HuffPo...
I am an avid Tweeter and Instagramer with touches of Facebook and Pinterest on the side. What's better than connecting with your loved ones wherever they are in the world, posting a selfie when you feel good, and keeping up to date with world news, trends and your favourite celebrities and brands at the swipe of your finger. But like all good things in life, there is ultimately a downside...
The tech boom has revolutionised how we live our lives in countless ways, one of which being that we're constantly plugged in to the internet and able to communicate with each other. However whilst this state of "hyperconnectivity" gives us access to more information and people than ever before, is being constantly contactable making us happy?
My mother who has a diploma in Interior Design is my constant source of inspiration and her success has given me a real passion for property and interiors. In the past few years I have had the opportunity to start my own journey into property and, after the success of our first renovation, my partner and I have moved onto our second property.
I have always loved home interiors. Ever since I had my first home, I've been making moodboards, collecting cuttings from magazines and hunting down my favourite trends of the season. Creating Love Chic Living was an amazing way to collate all those ideas into one resource, showcasing my love of interior design and finding others who love it too.
Social sharing has changed drastically over the past year. We, as consumers, no longer exercise a one dimensional approach to social content sharing. Recent research from the global social media impact study (GSMIS) provides a fascinating insight into shifts in social media, but while the focus has so far been on the apparent decline of Facebook, the real story is the diversity in how services are used.
Instead of being shut out or feeling excluded, customers are now connecting with the brands they love and feeling that they are part of an industry which has traditionally been closed off to outsiders. This increased level of interaction is allowing brands to monetize through awareness, engagement, passion and brand loyalty.
Yesterday was the 10th international Safer Internet Day, the day to create awareness about online safety issues - there are lots of great resources being publicized for anyone who uses the internet. Of course there are plenty of basic resources available to protect internet users and students of all ages.
Back in the old days it was simple. Fast forward to 2013 and look at the distribution network for an online operation? Who are the paperboys? Who are the distribution managers? And when will companies with digital ambitions, who value their content, realise that they must invest more in how they distribute content?