As the Rugby World Cup draws nearer, waiting just over this season's horizon, the divergent fortunes of success or failure are drawing more into focus, as each subsequent decision by the various coaches compounds the already great pressure on them.
Nobody needs to normalise a normal thing. We need to stop making such a fuss over normal things. The tireless campaigns are making breastfeeding into an abnormal spectacle. It isn't normal to parade breastfeeding.
It is not all plain sailing for Ukip. Expectations of "what good looks like" on 7 May are so much higher. It takes time to become skilled at running local campaigns on the ground. There are questions about whether the Party has strength in depth, both nationally and locally.