Throughout what has been one of the most heated and bitterly divided presidential election campaigns in American history, "populism" has been an ever-present buzzword. Used and abused in an attempt to understand Donald Trump's success, it is a term with roots lying deep within the history of American politics.
To say that I hate Donald Trump would be something of an understatement. Like lots of people, I am sick of hearing his bile and seeing his smug, plasticine face plastered over front-pages and television screens. Unlike most however, my reasons run a bit deeper... For 32 years, I shared the same name as him.
The humble domain name is a small but significant ingredient in this. It's both a signpost to a candidate's home on the web, and an element of their online brand. At Nominet we have been looking with interest across the Atlantic at all this high-profile domain name related activity, and we think it's high time for a round-up of candidates' domain name strategies.
The US election is shaping up to be the most divisive in modern history, with the electorate seeing both candidates as equally unpalatable. According to a CNN/ORC opinion poll earlier this month, 57% of the public said they felt negatively about Hillary Clinton, while 59% say they hold unfavourable views about Donald Trump.
This Brexit vote has got to be a wakeup call for any and all Republicans who are even remotely interested in their own wellbeing. It shouldn't matter how much you claim to despise Hillary Clinton, Democrats, women's rights or universal background checks. Donald Trump's continued demonstrations of economic selfishness and fiscal ineptitude prove beyond a reasonable doubt that he cannot be trusted with America's welfare.
As we enter the general election Trump will increasingly resemble Reagan in any case, for the same negative claims made against him: that he is an extremist, that the White House is no place for a low-brow entertainer, that he is too unpopular with too many. The revival of the US probably rests on how the people react to that view, just as they did some thirty-five years ago.
The star of this grotesque circus is wealthy older man Donald Trump; who believes that being a famous, rich, white, racist, sexist qualifies him to be voted in as the 45th President of the United States during the election this November, while masterfully showcasing all that is wrong in the land of the free at the moment.
Ultimately the saving grace for anti-Trump Republicans might have to come when either Rubio or Cruz drop out of the race, allowing their supporters to combine rather than split their votes. I'm no Republican but for the sake of the tenor of political debate in America, I hope they are able to find an effective counter to the Donald Dynamo soon.