The message of our new campaign is one that I hope will make people not just stop and take notice, but stop and take action: 'It's time to swear to take on mental illness in young people'. Why swearing? Because it perfectly encompasses how so many of us feel about the state of mental healthcare today.
Don't you just love the expression "I give zero f**ks"? Maybe not if you aren't a swearer, but as someone who is rather fond of letting off some blue steam now and again, I appreciate it. Especially in response to something really annoying. There are a lot of things I cared about pre-parenthood that I can now give zero f**ks about.
My 2 year old has started swearing. Yes I know, I can practically see the look on your face now as you read this. But before you judge me, can I just say that it's really not my fault, I lay that blame firmly at the feet of my husband who uses the phrase "Bloody" or "Bloody Hell," more than he realises.
Recently, I found myself involved as a "Twitter expert" in a "radio debate" about swearing on social media. It went so well that they missed out publishing that week's show podcast and I said "sir" live on air, which while it isn't a swear word, is a feature of my speech that really annoys me that I'm trying to eliminate.
I'll level with you: I'm on the fence somewhat. I'm very much of a mind that gratuitous swearing is best avoided. That's why it's gratuitous. Whilst I'm being honest, I may as well throw in that I spend a lot of time in pubs. Gratuitous swearing is rife in many pubs, which I'm sure will not be particularly shocking news to you.