This is potentially valuable data, especially when aggregated with that gathered from millions of other players. The question it raises is not whether a game should be free to use, as this is, but whether users should actually be paid to play them.
I like to endorse a less conventional method, one that deserves greater attention all together. Video games. As the audience gasps at the medium supposedly causing millennial violence and promoting poor health - hear me out. I genuinely believe the entertainment supposedly damaging our minds is a vessel for clearing them.
Today is the day! The highly-anticipated FIFA 17 was released overnight and is now available throughout the UK. Below, we've got all the details on the new game and where you can get it, as well as details of a brand new service that can help if your skills aren't up to scratch...
As striking as these elements are you could expect them from any major tournament in the Call of Duty landscape. It's what you notice next that will stick with you and really marks this out at the "Big One".
Though not without their own growing pains, the digital evolution has been kinder to films, TV, music and, naturally, video games. It is the book industry today that is looking to evolve its very offline habits and compete effectively for consumers' attention.
It's such a familiar narrative that I barely need to go over it again but here is the news - it's July 2016 and children everywhere are obsessed with technology to an extent that we fear for the future. How will civilisation ever function when this generation of socially-deprived, couch-potato tech-heads are in charge?
So what exactly is going on with this feverous nostalgia? Young and old in a diaphoretic state of excitement to get their hands on Super Mario games 1 through 3 and launching Pokemon balls at little creatures to be found in their local parks.
I don't care if it's cluttering up Twitter, I don't care if you're getting sick of hearing about your friend's latest catch. Just be glad that every time you see one of those Tweets, or hear one of those brags it means someone has got up from their chair, and gone for a walk.
Data leaks, trolling, cyber bullying, dark webs and hacking scandals have been just a few of the big stories to hit the press over the past decade, but there is also an equally worrying issue affecting an increasingly number of internet users, particularly in the younger generations; addiction. And it comes in many different forms
It's an argument that arises every time a new game is shown, and with it being E3 week, it's an argument we're seeing a lot. "Graphics aren't what's important," people will say, pointing to games of yesteryear. "Gameplay is the only thing that matters in games."
Running can be hugely rewarding both mentally and physically, but getting started and sticking with it is hard. We were always coming at the project as reluctant runners, who hadn't yet found the compelling reason to hit the streets.
Everything we do at the charity - whether that's our innovative research programmes, or our campaign work - considers how we can do things differently to reach our ambitions and create change more quickly. If there's one health issue that demands some different thinking from all of us, it's dementia.
Gaming has always been popular, but this has increased exponentially over the last few years. Whereas gaming was once seen as 'geeky' and 'uncool,' nowadays, geeky IS cool. You can blame the huge rise of comics and 'cosplay' conventions such as Comic Con for contributing to this massive change in perception.
Teaching through games as a supplement to traditional methods, can help engage your less-engaged pupils. What shows Newton's First Law of Motion better than an angry bird in a sling shot?
Ed Vaizey, the Minister for Culture and the Digital Economy has echoed the Prime Minister's message to young voters last week and urged video gamers to vote to remain in the upcoming referendum on the European Union.
If your child loves playing games, why not encourage them to take the next step and design their own? With the Easter weekend fast approaching, many parents will be preparing themselves to wrestle their kids from the console.