Despite the parameters we put in place at home, and despite the archaic primary school they go to with less technology than my grandparents' house, video games are a vibrant and significant part of our children's culture and mindset in every aspect of their lives.
As night falls, we are led into a round stony pit. Designer Jon Bausor has created an urban skyline that encircles the audience. We quickly discover that we are in the middle of a live video game. But we are merely observers, unable to predict or change the outcome.
I connected to YouTube on a new device recently, so a device without the vast user history Google likes to collect. I noticed at the top of the screen were the top 5 'Most Popular Right Now' videos for the UK. What struck me was that 4 out of 5 were video games. The only non video game offering was a Beyoncé video in second place.
Remember Sunny Delight? I do. As a child of the 90s, I loved its playful branding and attention-wrecking sugar rushes. It looked like happiness in a bottle. It tasted like orange juice as imagined by peddlers of Ritalin.
First, the basics. Activision and Toys For Bob return with the fourth installment of the Skylanders franchise, Skylanders Trap Team. Trap Team features 16 brand new Trap Master Skylanders and 18 new core Skylanders who are on the hunt for escaped villains from Cloudcracker Prison.
Murasaki Baby made quite an impression on me when I first saw its debut trailer at last year's Gamescon. It looked stunning thanks to an art style that many will compare to the visual majesty of Tim Burton's works, most notably Toxic Boy and Stain Boy.
While creativity is thriving in the UK, many businesses struggle to make the step from executing successful projects to becoming fully-fledged, sustainable creative businesses. Investing and lending to many creative businesses is still a minority activity, but that may change as a result of some of the measures George Osborne introduced.
"Screen time" is a term bandied around our house on a daily basis. "Is it screen time day daddy?" "Can we have screen time if we behave?" There's a lot of concern about the impact that screen time, and gaming in particular, is having on children today.
People want to try something new and when it comes to games such as Call of Duty or Medal of Honor, quite frankly, people are just bored of playing missions about Americans braver than Chuck Norris saving the world within six hours of gameplay.
It may seem unthinkable, then, to see the console war heading for a truce. Over the years social theorists have predicted that, eventually, all media content is going to flow through a single black box into our living rooms. Uncannily, Xbox One has been touted as such a device.
We've long been terrified that children are growing up too fast, turning into little kidults For the girls: supermarkets selling bras for bee-stung chests; the iPhone becoming the new pencil case; and ten-year-olds calling each other 'badass bitches'.
Understanding the invisible dances taking place on tiny scales in nature has profound impacts for our everyday lives. For example, understanding the dances of cells, molecules, atoms, and electrons allows us to make strides developing important technologies in areas like medicine and mobile communications.
I propose that Rockstar take a good look at themselves and think when including such nasty sequences and questionable morals into their games, they consider the all too probable notion that kids way under the age of eighteen will be playing along happily without guidance.
Only four per cent of people in the UK actually donate, and NHS Blood and Transplant reported that over the summer stocks dipped significantly. That leaves a lot of the population depending on a relatively small number of donors. So how can we encourage more people to start giving a pint of the red stuff? My suggestion is gamification.
For the first time in the series' illustrious history, the hype, combined with writers and gamers alike falling over each other to lavish praise on the game, has completely eclipsed the naysayers and detractors. The moral outcry that was meant to greet the game has simply failed to materialise. But why?
In order to make the most of the revenue opportunity and technological advances, the industry has had to develop an incredible pace. In many cases, this has made it challenging for merchants to keep up while simultaneously giving customers a seamless online purchasing experience.