It's a fact people generally like to do business with people they like and, as long as confidence doesn't slip into anything near arrogance, then the best people to be with are those that are fun and lively.
After a highly successful career in PR, which included the creation of London Fashion Week and the British Fashion Awards, Lynne Franks has become a champion of women's empowerment, sustainable business practices, and social justice issues.
You only need to look at the response from business leaders during the most recent International Women's Day, or the fact that the gender pay gap was an agenda point in George Osborne's budget a few weeks ago - to know that the fight for equal representation is in full force.
I know from personal experience, having suffered from burnout many years ago, that when you don't have your health you really don't have anything. I made my choice then that I would have balance in my life as a matter of necessity. I now choose to have less stress and more living.
My children have always called me "The Fixer" Give mummy a problem and, so they say, "she immediately wants to sort it out, off she goes finding solu...
Now in all honesty, does anyone really feel that the fact more women will be refusing others maternity rights, helping the rich to evade tax, ignoring the fact that their child workers are being poisoned and flogging bad sports clothes made by sweatshop labourers, is going to get us any nearer to any sort of equality?
I nearly choked on my coffee last week when I read an article in the Washington Post entitled "Why I hate Sheryl Sandberg?" How could this be? Isn't she the bible for all smart women my age? Didn't I internalise her mantras? Preach her words to my friends? Quote her stats to my husband? So how could this be?
There is nothing like a label to make me grumpy. Call me anything that pins me down to more than that moment in time and I will kick against the label pinned to me until it well and truly falls off.
We all have pity parties from time to time but some of us stay way too long in them, letting every obstacle hold us back, feeing even sorrier for ourselves as time goes on. As a result, we don't move forward the way we would like in our businesses.
In my view there is nothing quite as empowering for women as real life examples of other women's success. And it's important to look across the age spectrum to find examples of inspiring women.
Now you have your dream list and you've found them on advanced search and groups - what next? Be bold. Introduce yourself. Send them a connection request, comment on their group discussion... I'm not a huge fan of cheesy quotes, but this one has always resonated with me: "Doors will be opened to those bold enough to knock."
However good you are as a negotiator though the most underestimated skill is without a doubt keeping a sense of humour. I take my job and the anticipated outcomes very seriously indeed, often as I am negotiating on some matter that can have a massive effect on someone's livelihood.
From the humble foundations that Ada Lovelace set us, my biggest piece of advice for women is to gain more confidence. It's time to break down the barriers that you are setting yourselves. From the many conversations I have with people in my own organisation, I see women that are holding themselves back every day because of a tendency to over-analyse.
There have been small lessons (like learning the hard way that it isn't clever to Skype in your skivvies). And there are the big lessons that might make the difference between making it from one quarter to the next.
One of the most encouraging things to emerge from the scheme is the number of female applicants. A third of all our lending has gone to women, bucking the national trend which currently stands at around 17% of all business start-ups being created by women.
It's not what you know, but who you know, as the saying goes. While I lean towards a healthy combination of the two - determination and a healthy love of hard work being crucial for growing both your personal and business 'brands' - there's no doubt that getting yourself out there is important.