Welsh bus company New Adventure Travel has been forced to abandon an ad campaign featuring topless women holding signs that say 'Ride Me All Day For £3' (we're sure it seemed like a good idea at the time. That time being 1953).
Of course, as soon as the people of Twitter became aware of the slogan - and the brouhaha surrounding it - they had a field day...
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Although we think the last word has to go to tweeter @TechnicallyRon: