Jeremy Corbyn's Christmas card has divided thousands of social media users, moving some to herald it as a piece of artistic ingenuity, others 'Mao's Little Red Book turned into a Christmas card'.
The greetings card, which features a bicycle and red telephone box carpeted under a layer of snow, was released on Monday afternoon and sent to politicians and journalists across the UK.
Often, heart-warming photos of political leaders with their families adorn the festive piece of post, Corbyn's predecessor Ed Miliband once having opted for a picture of his wife Justine and their two children.
But the somewhat more stark choice of imagery and colours chosen by Labour's new leader left many people confused.
Some mocked up their own versions...
Dunno why everyone's being so nasty about Jeremy Corbyn's Christmas card, I think it's nice pic.twitter.com/lmULlPf95N— Tom Chivers (@TomChivers) December 14, 2015
Not sure I'm keen on Jeremy Corbyn's Christmas card. pic.twitter.com/hU1z7WzPSb— Jamie Ross (@JamieRoss7) December 14, 2015
Bold Christmas card from Corbyn's team, eh: pic.twitter.com/JW5DNjbjfi— Marie Le Conte (@youngvulgarian) December 14, 2015
...while others engaged in more light-hearted teasing.
Jeremy Corbyn's Christmas card shows he wants to TAKE US ALL BACK TO THE WINTER OF DISCONTENT*
*This is a joke pic.twitter.com/4M2ZDcv8T1— Alistair Coleman (@scaryduck) December 14, 2015
Even Jeremy Corbyn's Christmas card is a hark back to the 1970s: pic.twitter.com/VJRlcVfy7d— Matt Dathan (@matt_dathan) December 14, 2015
Jeremy Corbyn appears to have transformed Mao's little red book into his Christmas card this year pic.twitter.com/ebTkxEgUNq— Robin de Peyer (@robindepeyer) December 14, 2015
Think I've cracked the hidden message in that Corbyn Christmas card pic.twitter.com/uSPROiSppE— Chris Applegate (@chrisapplegate) December 14, 2015
Leaving only one person - an unlikely backer, given his long-standing criticism of the Islington MP - banging the drum for Corbyn.
OK, I'm just going to hang it out there. I actually like Jeremy Corbyn's Christmas card.— Dan Hodges (@DPJHodges) December 14, 2015
Love Jeremy Corbyn's Christmas card pic.twitter.com/52YqGOYMfD— Elliot Wagland (@elliotwagland) December 14, 2015
But one person pointed out it could have been worse...
People can makes jokes about Corbyn's Christmas card, but it still beats this unholy bringer of nightmares... pic.twitter.com/Qn0l46X8MF— Dean Hochlaf (@DHochlaf) December 14, 2015
The original picture featured on the front of Corbyn's card actually dates back to 2009, and was taken by a stock image photographer outside Queensway Underground station.
David Cameron released his annual Christmas card on Friday last week of him and wife Samantha posed outside Number 10 Downing Street.