This is it. We've officially reached peak contouring.
While cleavage contouring and ab scultping with bronzer have been practised for years by Hollywood starlets and bodybuilders, this new tutorial has taken things a bit too far.
Introducing neck contouring. Yes, that's the art of making the nape of your neck look slimmer with makeup.
Shared by blogger and Instagram star Huda Beauty, the video above demonstrates how to slimline your neck with some darker and lighter shade stripes. Oh, and hella blending.
Comments range from the curiously confused ("Why does you neck need to be contoured?") to the downright unimpressed ("think that's just unnecessary."
"We just contouring our entire bodies now huh??," another user asked. Which makes us think... what's next? Strobing eyeballs?
Let's just stop the madness, people.
When Contouring Goes Right (And Wrong)
Christina Aguilera, Contour Makeup Miss(01 of06)
Open Image ModalXtina's bronzer-blush competes with her faux glow and platinum curls. While her highlighting powder appears to be in all the right places (above the brows and cheeks, on the cupid's bow and chin), it fails to bring light back into her face because of excessive contouring. Getty Images
Sandra Bullock, Contour Makeup Hit(02 of06)
Open Image ModalTo brighten up a fair complexion like Sandra's, use a peachy bronzer-blush combination to brighten cheekbones. Highlighter is also key to soften up a square jawline. Getty Images
Kim Kardashian, Contour Makeup Miss(03 of06)
Open Image ModalHarsh contour lines drawn down her cheekbones instead of along the midpoint, make Kim appear unnatural. Getty Images
Iman, Contour Makeup Hit(04 of06)
Open Image ModalFor women with darker skin tones, the supermodel's use of highlight powder on the T-zone and deep shadows along the hairline, sides of the nose and underneath the cheekbones is a perfect example of spot-on contouring. Getty Images
Lindsay Lohan, Contour Makeup Miss(05 of06)
Open Image ModalLindsay painted bronzer onto her face as if it were war paint. A softer shade brushed gently along her cheeks and jawline (plus, subtler, smokey eye makeup) would've made a HUGE difference. Getty Images
Rosario Dawson, Contour Makeup Hit(06 of06)
Open Image ModalDawson's facial features standout even more thanks to a contour powder that isn't extremely darker than her olive tone complexion. Getty Images