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Andrew Saunders

Senior Vice President, Creative Content at Getty Images

Andrew Saunders, Vice President, Creative Content, at Getty Images directs the creation of imagery and footage used in award-winning advertising, design and editorial around the world. Working closely with photographers, filmmakers and art directors globally, Andrew plays a critical role in ensuring that Getty Images is continually evolving and provides fresh relevant content, which in turn engages and inspires communicators around the globe. His foresight into cultural and societal trends that shape visual communications drives Getty Images’ creative offering.
Andrew began his career at Tony Stone Images in 1991 following five years as a commercial photographer. Within Tony Stone Images, and subsequently Getty Images, he provided a major hand in leading the evolution of pre-shot imagery from the traditional stock photo editor approach into what has become the accepted norm - a global creative team of researchers and art directors that are closely aligned with the methods of an advertising agency. While he trained as a photographer, Andrew's particular expertise lies in being able to apply the trends that he and his team see in advertising and in society, to the forging of the next generation of photography.
Reflecting On The Portrayal Of Mental Health Through

Reflecting On The Portrayal Of Mental Health Through Imagery

In the current post-truth era, glossy advertising that promotes superficial messaging no longer resonates with today's sceptical audiences. Instead, brands and organisations are aiming to capture consumer appetite with meaningful campaigns, demonstrating their social conscience and using their influence for a greater purpose.
05/06/2017 15:37 BST
The Brands That Championed VR In

The Brands That Championed VR In 2016

Technology has extended the human experience past the limits of biology and physiology. VR gives the viewer an immersive experience; it lets you be in the place rather than a passive viewer looking through a 2D window. In today's world of hyper-connectivity, our sense of space and our desire for meaningful experiences has undergone a revolution.
14/12/2016 17:17 GMT
Making History In A Flash - What Makes An Iconic

Making History In A Flash - What Makes An Iconic Image?

Marilyn Monroe's dress billowing on the subway grate, man vs. tanks in Tiananmen Square and Jane Rose Kasmir planting a flower in a bayonet; each of these conjure a distinct image in our minds. It's unlikely that you witnessed any of these events first hand and yet you are able to visualise each so perfectly in your mind.
04/10/2016 13:29 BST
Virtually in the Action: How Technology Is Changing Sport

Virtually in the Action: How Technology Is Changing Sport Photography

The Olympics in Rio next month is sure to be a huge spectacle of sporting achievement and success. However, that success won't be limited to the competitors taking part, but will also be true for the new technology being used to capture the event and share it with the world.
26/07/2016 10:28 BST
Seeking Spirituality: Visual Trends in Travel

Seeking Spirituality: Visual Trends in Travel Imagery

It's that time of year when friends and family go on holiday and social media is flooded with smart phone imagery of travel and adventures. This barrage of holiday snaps is not just limited to those from our loved ones, we're also seeing a whole range of imagery from brands and publications around particular travel themes. As travel imagery has its peak moment, our Creative Research team are exploring the visual trends happening in this space so far this summer.
30/06/2016 15:45 BST
What Can Experienced Creatives Learn From Younger

What Can Experienced Creatives Learn From Younger Generations?

With technology changing continuously, we will need to lean on the insight of younger talent more and more to ensure that campaigns remain innovative and borderless in the future. Supporting fledgling talent early on in their careers and nurturing their potential, will be the foundation of creating seamless and relevant campaigns in the future.
31/05/2016 14:21 BST
Advertising Week Europe: Mobile Creativity Takes Centre

Advertising Week Europe: Mobile Creativity Takes Centre Stage

Last week, Advertising Week Europe (AWE) took place in London for the fourth year, bringing together the biggest and brightest of creative minds from across the EU. AWE's blend of experts from the world of advertising, media, technology and entertainment helped to unpack how creativity is set to change as we accelerate towards our mobile future. An era where people are accessing videos, images and news digitally, from any location, at any time.
26/04/2016 16:11 BST
Three Trends for Visual Language in

Three Trends for Visual Language in 2016

We can expect these trends to evolve across 2016 but in a way they all identify or capture the contrasts faced by modern people; the yearning for individuality, the ability to control whether we are on the outside of the mainstream but also the need to seek community and engagement for the wider social good.
22/01/2016 12:37 GMT
The Rise of Immersive

The Rise of Immersive Imagery

As immersive technologies evolve we have the ability to create even more compelling experiences of the world and even the universe that would never be possible for most of us to see in reality.
05/08/2015 16:16 BST
A Father Is for Life, Not Just for Sports

A Father Is for Life, Not Just for Sports Day

In 2007 the most downloaded image of fatherhood was a dad playing football with his son. That undoubtedly reinforces the stereotype and is now beginning to feel a little clichéd, it comes as no surprise then that the most downloaded image of a father in 2015 shows a dad reading a tablet with his daughter.
19/06/2015 17:36 BST