Robert Senior

After studying History & Politics at Durham University, Senior began his advertising career at BWBC & Co before moving to DMB&B spending five years working predominantly on Procter & Gamble. In 1994 he joined Simon’s Palmer, later to become part of TBWA.

Senior founded Fallon London in 1998 with four partners and together they grew the business from a start-up to a 190 person strong multi award-winning agency, famed for work on Skoda, BBC, Sony and Cadbury. They were named Campaign Magazine’s Agency of the Year in 2006 & 2007. Fallon London joined the Publicis Groupe in 2006.

Senior is currently the CEO of Saatchi & Saatchi EMEA and Chairman of the Saatchi & Saatchi Worldwide Creative Board.

Senior is also a guest lecturer at the London Business School and the London School of Economics.

Beyond the office, Senior is a partner of an alpine property business in the French Alps. A passionate skier and a qualified Austrian ski instructor who has taught in Austria, Switzerland and France.

Senior is married with 3 children, and wears Lycra at the weekend.