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Sam Allcock

Managing Director at Custard Online Marketing

Sam Allcock is a vastly experienced digital marketer with industry leading expertise in several sectors of online marketing. He is the managing director of North West based online marketing agency Custard and has a wealth of experience in online PR, database marketing, SEO, social strategy, branded content, e-commerce, lead generation and site development. He's also a serial entrepreneur who has set up multiple successful businesses. You can contact Sam at, or on Twitter @SamCustard.

How I Helped My Kids Get Over The Death Of Their First Pet

After prodding her and begging her to wake up, I overheard their conversation and ran to see what'd happened. Expecting the worst, I found them sobbing their hearts out and questioning why Mindy wasn't moving. Unfortunately, there was no chance of reviving her so I was forced to answer the one question that every parent fears when a child questions death... Why?
19/07/2017 11:43 BST

Why I'm Teaching My Kids To Become More Confident

I'm sure I speak for many parents when I say the ultimate dream is to see my kids succeed in life. Whether it's encouraging them to pursue the career of their dreams or simply ensuring they're happy, my goal is to raise confident kids that are motivated to reach their own goals.
12/07/2017 13:17 BST

Why I'm Grateful For My Kids' Relationship With Our Neighbours

When it comes to trusting people with my kids, I'm the first to admit that I struggle. Aside from the kids running riot and not wanting to burden someone with having to entertain them, I simply don't trust many people to take good enough care of them.
05/07/2017 11:50 BST

How Owning A Dog Helped My Dating Life

My dog, Bella, was the first pet I'd ever had - well, other than the hamster that escaped from the cage in my bedroom when I was six. I cried for a few days and got over it, but I couldn't imagine how I'd have coped without Bella in my late teens and early 20s.
29/06/2017 13:29 BST

What Travelling Has Taught My Kids About Life

I've always noticed that after returning from a holiday, my kids are always more grateful and enriched by what they've experienced. They love nothing more than running back into school to tell their friends about the hair braids they got - even if it did cost me a fortune and a few hours to get them done.
14/06/2017 09:57 BST

Are Our Kids Growing Up Too Quickly?

I've been in this situation myself. My daughter who is just seven years old loves to play with her mum's makeup and has tried to sneak out of the house wearing a dash of pink eyeshadow. Whilst it may just be her inquisitive nature and testing her boundaries, there's no doubt that she's growing up too quickly... Or attempting to.
13/06/2017 12:20 BST

Social Media Is A Highlight Reel - Not 'Real Life'

I admit it, only the highlights of my day-to-day life have the privilege of gracing my Facebook page. With the constant fear of over-sharing my private life and boring my friends by vaguebooking plaguing my mind, I realised that I'm a culprit, too.
17/01/2017 14:32 GMT