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Contributor
Suzanne Hoare
MD at PepperJar. Creative Copywriter on a mission to help businesses write with personality and escape the 'epidemic of generic'. Boring words don't sell. Use interesting ones instead.
I run my own creative copywriting company,
PepperJar, which revolts against what I call the 'epidemic of generic'. I help businesses escape the unsavoury depths of bland and boring by infusing their communications with personality that delights people.
Because dull words that people have seen a thousand time before don't sell things.
Worshipper of words (duh), bubble baths, and Stevie Nicks. Currently addicted to quiche.