us election 2016
To say that I hate Donald Trump would be something of an understatement. Like lots of people, I am sick of hearing his bile and seeing his smug, plasticine face plastered over front-pages and television screens. Unlike most however, my reasons run a bit deeper... For 32 years, I shared the same name as him.
In just under three weeks, citizens from the United States of America will go to the ballot boxes to elect their next president.
Here we are less than a month until voters in the USA take a decision in one of the most unprecedented elections ever to take place in the 'Land of the Free', a decision on the most powerful leader on the planet, a decision that will have global ramifications.
Effective rhetoric is instrumental in achieving political success. One need only look back to ancient Greek times, and Plato's
Whereas major organisations have traditionally sought to inject some political balance into their public statements and engagement, there is little downside from ignoring, or slapping down, a weak and unelectable political force. That's clearly the Virgin Trains and G4S calculation in the UK - neither company is ever going to be regulated by a Corbyn government. Whether Donald Trump will ever be in a position to knock down Skittles is another question.
A hundred days is a long time in American politics and anything can happen. But the original plot of saving the GOP from itself will require embellishment it is unclear Trump, by himself, can deliver.
The US election is shaping up to be the most divisive in modern history, with the electorate seeing both candidates as equally unpalatable. According to a CNN/ORC opinion poll earlier this month, 57% of the public said they felt negatively about Hillary Clinton, while 59% say they hold unfavourable views about Donald Trump.
As Democrats and Republicans alike continue to exacerbate an already dilapidated business model, it is unsurprising that millions of Americans are entrusting an insolvency consultant, eager for a return on their initial investment in the American Dream.
With less than a year to the Presidential election in the US, the field is starting to narrow and the campaigns are getting stronger. So who can stand out in the wide field, pull ahead in the upcoming debates and win the nomination?