Perception is everything. First of all, don't jump on me for not using the word 'heroine' in the title. I know some will, but playing the politically correct game of appeasement by referencing Serena's gender is missing the point. An argument pitting men and women against each other in a battle for equality and respect is not what this is about.
There's no tournament on earth like Wimbledon and, after winning here three years ago, I'm looking forward to returning with the home advantage and the incredible support of my fans, and giving it my best shot. This year I'm proud to be wearing Malaria No More UK's logo on my sleeve. I've supported the charity's work to end malaria deaths for seven years now... In the fight against malaria, when funding has been reduced or stopped many countries have seen the disease return with a vengeance. We cannot afford to stand still or let any ground slip when so many lives and futures are at stake.
British tennis is not a world force by any stretch of the imagination and yet Andy Murray lifted the entire nation to become Davis Cup champions. They say no one man wins a team event, but Murray surely tested that theory to the limit. Murray deserves the crown, but he is not the tennis champion that has been overlooked...
So the VR world is upon us. But haven't we been here before - wasn't Second Life supposed to be the harbinger of untold wealth for retailers, with consumers happily jumping online and trying on the latest trends, products and fashions before parting with their hard-earned cash?
Andy Murray is a man who knows a little something about expectations. Winning the 2012 US Open made him the first British man since 1936 to win a Majo...
As Andy Murray helps to steer Great Britain to a Davis Cup win against France at Queen's, we have to ask the question: Where would British tennis be without Andy? The answer is: Nowhere.
When it comes to the answer, I'm not sure there *is* an easy answer. Tennis is a niche sport in Britain. It only really grabs the national attention for one fortnight every year, and until the attitudes in schools and the attitude in the clubs and governing body change, I imagine it'll be much of the same for many years to come.
Andy Murray blamed becoming distracted by Novak Djokovic's fitness problems, which emerged during the Australian Open Tennis Final. But this possibly indicates a key problem related to mental toughness - an inability to control focus during a high-stakes game. Self-control is emerging as the key to success in a variety of competitive predicaments.
Given how common swearing is these days, why has the media become obsessed with the incident? Is it possibly something to do with the idea that it is unexpected for a woman to swear quite so much in public?
As illegal wildlife trade has grown and become more organised, it's now the fourth largest illegal transnational trade worldwide after drugs, counterfeiting and people trafficking. According to WWF, the equivalent of about three rhinos were poached every day in 2013. As someone who is very passionate about animals this is something that I really don't like hearing about. The illegal trade in animal parts is the biggest threat to many species and must be stopped. I decided to get more involved and support WWF because I love wildlife. I have since I was a kid.
It's been well documented that one of my best friends, Ross Hutchins, was diagnosed with Hodgkin's lymphoma a few years ago. Ross and I had grown up together on the tennis circuit, and his diagnosis was devastating. He was treated with chemotherapy at the Royal Marsden Hospital and a year after his diagnosis, his cancer went into remission. He's now fit and well to this day - a testimony to the crucial advances we've made in cancer treatment thanks to ground-breaking research into the illness. But not everyone is so lucky. At the beginning Elena Baltacha, the former British number one, was diagnosed with cancer of the liver. She died in May, at the age of 30.
One of the few positive things to come out of the DLT case is that it should now be widely understood that to grab or seize someone in any physical way under the guise of humour or playfulness is completely unacceptable. And it should be understood that this behaviour is the first rung on the ladder of sexual assault.
Unless you've been living inside a black hole since the early 1990s, the allusions to the current referendum must be apparent. For as a child of Britain, unable to affect the potential break up of the United Kingdom on Thursday, the naïve response is to feel this is unfair...
But what if, on Thursday 18th September, the Scots were to cut their ties with the United Kingdom, taking their sporting stars with them? Were we to imagine a future where, as in many professional international sports such as football, rugby, lacrosse or golf, all sporting ties in Great Britain were forgone in favour of national representation; what would that then mean for British sport?
By posting photographs of his inner circle of advisors and coaches on Facebook https://www.facebook.com/andymurrayofficial, Andy Murray was tempted la...
With a number of sporting events taking place in the UK this summer, Ambius wanted to celebrate some of the top British athletes involved - in our own unique way... The 'plant art' was designed by students and teachers at the academy and have been made entirely out of natural plants and flowers.