People are not only viewing retouched images in the media, but these days, most cameras in smartphones have built-in filters and effects to enhance photographs. 2014 was the year of the selfie and this has certainly been true for my practice, as I have seen a rise in patients wanting cosmetic procedures and using the selfie to demonstrate what they don't like about their features.
There is a difference between a shapely bottom and a big bum. Back in the day, women used to ask "Does my bum look big in this?" If it did, they would scream and change outfit. Fast forward years later, when the same question is asked, we want the person being asked to respond, "Yes it does, and it looks fabulous darling."