With just months to go before the general election, all mainstream parties need to understand that having policy is only the first step on the path to victory. It then falls into the hands of party spinners to decide how policy is communicated, articulated and portrayed through the party ranks and into the media that will determine how the public perceives it.
Given his undoubted charisma and his way with words, he has the potential to be a big vote winner for the Tories. But, and it is in important but, voters who regard humour and a cavalier style as an asset in a city mayor with few real powers might seek different qualities in a national leader. Last week, in an interview with the Sunday Times, he talked about how his six years as mayor had given him the administrative experience that would stand him in good stead in national politics. He has a point. But if he is to be a real vote-winner for his party on the national stage, he needs more. He needs to get serious.
In a trio of uninspiring party leaders Ed Miliband holds a dubious honour. To the voting public he appears the least 'prime ministerial'. Having neglected to smoke cigars and throw up sporadic V for victory signs, he now finds himself languishing in the personality ratings.
Like many journalists, I revel in the cacophony of voices our papers present - but that is not enough. Humans see as well as listen. To ensure balance - of news, comment or of features - we need a range of photos too.
Twenty councils, among them Green-led Brighton and Hove, asked the government for powers to put a levy on big supermarkets in their area. The money is to be used to support local communities damaged by the business practices of these giants... small businesses and cooperatives could again flower and grow in communities around the country.
American political advisers, especially ones with successful high profile campaigns under their belts, are not cheap, therefore, come the spring of 2015, even if any successes of Mr. Cameron or Mr. Miliband can attributable to Mr. Messina or Mr. Axelrod, respectively, such successes would have come with a big fat American price tag.
Miliband is certainly an intellectual full of ideas and a clever strategist. But Osborne has proved himself to be an equally powerful intellectual, better at gaming strategy. Labour could outwit Tory strategists. Instead of fielding Miliband in a 'presidential style' election, it could play the party instead as a collegium.
Renationalisation. It is the rarest of policies, enjoying broad cross-voter support, whilst making economic sense. It works in Europe; it will save Britain money and ensure higher quality rail services. It's not a bold policy Ed, it should be obvious - promise to renationalise in 2015.
Whenever I see Ed Miliband trying to pretend he's a human, I'm always reminded of a particular scene in Mark Tavener's criminally underrated sitcom Absolute Power in which the oily sultan of spin Charles Prentiss (not so much played by as written for Stephen Fry) is sizing up dowdy Tory shadow minister Joanne Standing (basically a pilot version of The Thick of It's Nicola Murray).
In general, unionised workers are better off than non-unionised. Even in Britain, home to the toughest anti-union legislation in Western Europe, unions make a difference; strong unions make a bigger one.
I attended the Inclusive Prosperity Conference at the Science Museum this week which was chaired by Ed Balls MP and the keynote speaker was Ed Miliband... Mr. Miliband warned that he won't always agree with us but my advice to him is to listen and think until his head hurts.
The Germans have bigger and better industry and produce quality goods from pharmaceuticals to lignite. In England, the people that could be achieving so much in these kinds of industry are pissing around at university and messing up the job market for serious graduates.
Do you want my alternative, semi-serious take on Ed Miliband's problems, including his 'dead hand', David Cameron's Not So Cool Britannia party and George Osborne's fear of arithmetic? Here's the political week in 60 seconds.
While Mr. Cameron may not travel by train much these days, he should take heed of Truman's example, and that of William Gladstone, whose Midlothian Campaign was wildly successful.
Rather than attempting to deceive the public, or try his hand at populist, personality politics what Ed Miliband must do is work with what he has. His principles, should he stick to them can be vote winners: Justice and a will to break down the ever growing social divides of inequality are more than just admirable; they are electable.
Technology. It has become so commonplace in every aspect of our lives that most of us now take it for granted. It is unsurprising then that the IT skills gap which is plaguing the UK has found its way into Parliamentary discussion, with Ed Miliband stating the IT industry is being 'let down' by the current skills shortage.