In many ways the 2015 General Election has now taken on the qualities of a guerrilla campaign. Attacks and mishaps that would cause serious damage to a regular force are brushed off by the plucky insurgents of Ukip, the SNP and the Greens, who know their terrain and often have the mobility to evade their more powerful but cumbersome opponents.
If the NHS really is a national treasure then let's treasure it and that means treasuring and supporting those who are its lifeblood, not merely focusing on its relationship with the Treasury.
There was a moment in The Apprentice a few years ago when one of the contestants was trying to defend her business plan in a tough investor-style inte...
Pink, it seems, really is a women's issue. It doesn't matter whether you are a woman of colour, a woman of means, a single mother, a 16 year old girl, a lesbian - if you want to be taken seriously, you can't be pink. 'Being pink' is about more than just wearing pink; it's about displaying any indicator of the particular brand of femininity that pink represents...
Over the past five years the business community has, with the help of subtle assistance from the government, arrived at a point where it can afford to invest in the future. However should Ed Miliband move into Number 10 those conditions would disappear, along with the apprenticeship revival.
Politicians and opinion-formers, please stop listening to the "moneymen". Go back to first principles and start using some common sense.
It's true that economic policy is not the only reason any of us supports a particular party but it is significant. I'm also very clear that we do need to pursue social justice and a society that works for all as well as a strong economy that can pay our bills. I've not a scintilla of doubt that Ed Miliband wants both of these things just as much as I do.
To reap the greatest benefits for the majority of Britons we can't simply accept the economic ideology of the richest, most profitable sectors of our economy. They will always support lower taxes and less regulation, and adherence to this form of economics, as recent history has shown, is not a healthy way to sustain an economy.
The leaders of the three largest parties have now jointly stated that climate change is one of the most serious threats facing the world. They agree that it threatens not just the environment but also security, prosperity and poverty eradication.
I really don't get Labour's campaign at the moment. It's like they're heading into a football match with a 10-0 advantage, up against nine men who are all in blindfolds, and they still end up getting trounced.
On 7 May Britain will vote in the most important General Election for a generation. But there is real doubt about whether the new generation of voters will have their say... This general election will have huge consequences for the young.
This week could be seen as the defining moment of the 2015 election. The week that the true nature of the election made itself clear. Whether it is going to be an election based on policy or frippery - a tax avoidance or a pink bus election.
Avoiding tax is evidently not the answer to addressing these issues of fairness. It just exacerbates the problem; increasing inequality and placing the tax burden on those unable to avoid it, who may have the least to begin with.
For many on the Left, the Labour party is beyond the pale. Damned as having sold out, and seen as no different from the Tories, many see the idea of voting Labour as an assault on their integrity...
It isn't just his opponents who question whether Miliband will become prime minister. A growing number of his supporters do, too... The Labour leader cannot afford to be his own worst enemy, as he approaches the closest general election in a generation.
Lately I've been dwelling on things in the world at large that I would like to see either more of or less of in 2015.