You've heard people talking about PR, 'oooh you MUST use PR in your marketing' or 'I'm going to outsource my PR' but what does it even mean? PR is public relations. Which still doesn't really mean anything.
If you are doing any of the 5 things below, you're at best wasting your time on a Facebook page that's just not going to do you justice and at worst heading for trouble, even getting your page shut down.
In my view there is nothing quite as empowering for women as real life examples of other women's success. And it's important to look across the age spectrum to find examples of inspiring women.
Freelancing/contracting used to be reserved for the very best in the field, but with online platforms and sleek looking websites fooling us all in to thinking that any start-up can be specialist, I'm starting to see the market saturated with novices. Begging the question - When did everyone become an expert?
The future isn't set in stone, however it is clear that technology will highly impact the working population, in some cases for the better and in others for the worse, and the reality is that everyone is vulnerable to these changes.
There have been small lessons (like learning the hard way that it isn't clever to Skype in your skivvies). And there are the big lessons that might make the difference between making it from one quarter to the next.
Fortunately, being an entrepreneur has now become much easier thanks to new technologies and the internet, which have reduced the risk of setting up in business significantly. Lack of job opportunities has also driven entrepreneurial change and so made starting up your own business a much more attractive alternative.
Trying to keep up? Here's how to translate your current resources in to the tools you'll need to keep up with the New Age.
As a hardworking Polish migrant in Britain, the thought of Nigel Farage sticking on the kettle at Number 10 is a terrifying thought. But, like the million viewers across the country who tuned in, we were forced to picture this distressing scenario during Channel 4's UKIP: The First 100 Days last Monday.
In Tech City we've heard stories of companies choosing to deliver videos by jumping on a bicycle rather than uploading it via their broadband connection. MPs have joked about carrier pigeons being faster than the internet. It's high time things changed.
Search Engine Optimisation works to help would be customers find your site by 'tagging' your site with the topics, search criteria and words they are likely to use to describe their need.
As we approach the UK General Election it is obvious that possibly for the first time ever, most, if not all, of the main political parties accept that the creation of wealth through free enterprise is the only real way toward general prosperity.
It took 25 months of research, three different factories, two specialised food research centres, and four grants from Santander, York University and t...
If you feel stuck in a rut with your current job and think you could do better job of running a company, here is some of my top advice on making the switch from employee to entrepreneur.
In the past few years there has been a huge soar in the number of people considering entrepreneurship as a career and actually taking the leap into starting their own business. Entrepreneurs are the new rock stars!
When talking with other birth professionals about how they can grow their business', I frequently notice the passion poured into their work, far outweighs the profits taken out. Alongside how common the same self-limiting beliefs prevent amazing women (I tend to work with women) from stepping up to be viewed as the valuable specialists they are.